Making the Model: Organizational Structures for Local Branding Platforms

Locally-made brands create a distinct, place-based identity for goods fabricated in cities. They connect makers to one another, helping them to differentiate their products and access new markets. They host flexible spaces for manufacturers to fabricate their products, assist businesses in navigating government programs, and provide a centralized platform for web-based marketing. They are consumer facing, helping purchasers to proudly connect to and support the local economic fabric of their cities. And, it is through these purchasers that makers are able to more broadly tell their story about the important role they play in their city’s economy. There’s something in it for everyone when you’re starting a local brand platform.

This webinar featured three existing groups who discuss different ways these local brand platforms can choose to operate: Christine Hanna of Seattle Made, DW Ferrell of Made in Long Beach, and Matt Anthony of Cincinnati Made. Facilitated by Kelley Roy of Portland Made.